I am currently a Lecturer in Marketing at Keele University. Previously I worked in a similar role at Manchester Metropolitan University.
Before joining academia I worked in senior management positions in Retailing and Financial Services for over 20 years in Marketing, Strategy and Finance roles.
I have a PhD in Branding from Manchester Business School and Masters degrees from Liverpool John Moores University and the University of Wales.
Unusually for a Marketer I am also a qualified accountant!