Lecturer in Marketing, Keele University

I am currently a Lecturer in Marketing at Keele University. Previously I worked in a similar role at Manchester Metropolitan University.

Before joining academia I worked in senior management positions in Retailing and Financial Services for over 20 years in Marketing, Strategy and Finance roles.

I have a PhD in Branding from Manchester Business School and Masters degrees from Liverpool John Moores University and the University of Wales.

Unusually for a Marketer I am also a qualified accountant!


  • 2019–present
    Lecturer in Marketing , Keele University
  • 2011–2019
    Senior Lecturer in Marketing , Manchester Metropolitan University


  • 2012 
    Manchester Business School, PhD in Branding
  • 2007 
    Liverpool John Moores University, MA in Marketing
  • 1995 
    Bangor University, MBA
  • 1983 
    Durham University, BA(Hons) in Economics
  • Keele, United Kingdom
  • Article Feed
  • d.j.g.round@keele.ac.uk
  • Joined