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Guido Noto La Diega

(they/he)

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Chair in Intellectual Property and Technology Law, University of Stirling

An award-winning law academic with a passion for the legal of emerging technologies, Professor Guido Noto La Diega holds the first Chair in Intellectual Property and Technology Law at the University of Stirling, where they are the Director of the Just AI Lab; Deputy Chair of the Equality, Diversity, and Inclusion Committee; and carry out research at the Centre for Research into Information, Surveillance & Privacy (CRISP).

Guido’s work is animated by the conviction that the law should steer the development of technologies in a socially just, human-centric, and sustainable direction. Combining socio-legal methods and doctrinal private law approaches honed thanks to a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Guido has developed an expertise in IoT, machine learning, cloud computing, robotics, and blockchain. Their focus tends to be on the intellectual property, consumer protection, data governance, and human rights issues in these technologies.

Guido is the author of Internet of Things and the Law: Legal Strategies for Consumer-Centric Technologies (Routledge 2022) and, building on some ideas developed in the book, they have been awarded a half-a-million grant by the Arts and Humanities Research Council and the German Research Foundation for the project “From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK” (2022-2025).

Outwith Stirling, Guido is working on the development of ethical guidelines on ‘EdAI’ as a member of the European Commission’s Expert Group on AI and Data in Education and Training. Additionally, they are Martin-Flynn Global Law Professor in the School of Law at the University of Connectictut; a Fellow of the Nexa Center for Internet and Society, a Research Associate at UCL Centre for Blockchain Technologies, as well as a Steering Committee Member of the European Unione Intellectual Property Office (EUIPO) - Academic Research Programme.

Experience

  • 2023–present
    Chair of Intellectual Property and Technology Law, University of Stirling
  • 2020–2023
    Associate Professor of Intellectual Property and Privacy Law, University of Stirling
  • 2018–2019
    Senior Lecturer in Law, Northumbria University
  • 2016–2018
    Lecturer in Law, Northumbria University
  • 2014–2016
    Postdoctoral RA in Cloud Computing Law, Queen Mary, University of London

Education

  • 2018 
    Advance HE, Fellow of the Higher Education Academy
  • 2014 
    Università degli Studi di Palermo, PhD in Private Law
  • 2010 
    Università degli Studi di Palermo, Laurea magistrale in Giurisprudenza (combined undergraduate and postgraduate degree in Law

Grants and Contracts

  • 2022
    From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK
    Role:
    Principal Investigator
    Funding Source:
    Arts and Humanities Research Council and German Research Foundation
  • 2022
    MEGASKILLS. MEthodology of Psycho-pedagogical, Big Data and Commercial Video GAmes procedures for the European SKILLS Agenda Implementation
    Role:
    Data & Privacy Advisor
    Funding Source:
    Horizon Europe
  • 2022
    The backdoor propertisation of knowledge: are Big Tech using copyright law and emerging technologies to privatise education?
    Role:
    Principal Supervisor
    Funding Source:
    SGSAH
  • 2022
    Branded Content Governance
    Role:
    Advisory Board Member
    Funding Source:
    AHRC-ESRC
  • 2021
    Scottish Law and Innovation Network (SCOTLIN)
    Role:
    Principal Investigator
    Funding Source:
    Royal Society of Edinburgh
  • 2021
    Zooming in on Privacy and Copyright Issues in Remote Teaching
    Role:
    Principal Investigator
    Funding Source:
    British and Irish Law Education and Technology Association
  • 2021
    Are we owned? A Multidisciplinary and Comparative Conversation on Intellectual Property in the Algorithmic Society
    Role:
    Principal Investigator
    Funding Source:
    Modern Law Review
  • 2020
    egulating to Protect Security and Privacy in the Consumer Internet of Things
    Role:
    Expert Advisory Board Member
    Funding Source:
    Australian Communications Consumer Action Network (ACCAN)
  • 2017
    Brexit and the Law School
    Role:
    Principal Investigator
    Funding Source:
    Society of Legal Scholars
  • 2017
    Fashion Law and Inequality of Bargaining Power
    Role:
    Principal Investigator
    Funding Source:
    Society of Legal Scholars
  • 2017
    The Internet of Platforms An empirical study on private ordering and consumer protection in the sharing economy
    Role:
    Advisor
    Funding Source:
    Innoviris
  • 2017
    Same-Sex Relationships: A New Revolutionary Era and the Influence of Legal and Social Change
    Role:
    Co-Investigator
    Funding Source:
    Society of Legal Scholars

Honours

Best Tutor (RATE Awards 2021); Highly Commended at the Research Culture Awards 2022 in the ‘Outstanding Leadership’ category