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Guillaume Hervet

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Associate professor, EM Lyon Business School

I am an Associate Professor with a specialization in digital marketing at emlyon business school. My research focuses on advertising strategies and their impact on companies' online media (website, social networks, and mobile applications)

Experience

  • 2023–present
    Associate professor, emlyon business school
  • 2021–2023
    Senior lecturer, Université de Lausanne
  • 2018–2021
    Associate professor, Grenoble Ecole de Management
  • 2014–2018
    Assistant professor, Grenoble Ecole de Management

Education

  • 2012 
    Université Laval, Ph.D.
  • 2008 
    Université Laval, MBA
  • 2006 
    SKMA Business School Lille, Master