Guy Wood-Bradley is a lecturer in the School of IT at Deakin University in Melbourne, Australia, with teaching and research interests in Human-Computer Interaction (HCI), interactive and virtual technologies, robotics and professional skills. With a PhD in HCI that focused on the engagement, enrichment and entertainment value of interactive technologies and additional experience in education technologies, he is enthusiastic about the learning opportunities technology is providing students. These products and services, however, should meet specific and identified needs and these new solutions should be enjoyable and easy-to-use. His research expertise focuses on user-centred design, user profiling, interface and interaction design, and user testing with an interest in learner analytics. In teaching and supervision, insistence on considering user needs and the overall user experience is reinforced in areas such as virtual reality and robotics with recognised excellence in assisting students develop their professionalism and employability capabilities.