Professor of Sports Analytics, University of Salford

Ian gained a BSc (Hons) in Mathematical Physics from the University of Liverpool before studying for a PhD at the University of Manchester in Extreme Value Statistics. After a short time as an Investment Analyst, Ian returned to academia at the University of Salford. Ian is now Reader in Business Analytics and Director of the Centre for Sports Business Research. He is also Chair of the Statistics in Sport Section of the Royal Statistical Society. His research interests include statistics in sport and the analysis of gambling markets and various gambling issues.

Ian has been involved in several high-profile consultancy projects with, for example, the General Medical Council, the Press Association, Football DataCo, the Premier League, and various bookmakers. He was co-creator of the EA SPORTS Player Performance Indicator, the official player rating system of the Barclays Premier League.


  • –present
    Director of the Centre for Sports Business Research, University of Salford
  • –present
    Reader in Statistics, University of Salford


    University of Manchester, PhD, Extreme Value Statistics