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Head of Projects, UCT Liberty Institute of Strategic Marketing, University of Cape Town

James Lappeman is the Head of Projects at the UCT Marketing Institute. He has a PhD in marketing (specializing in consumer behaviour) and has lectured and supervised both undergraduate and postgraduate students in a range of marketing disciplines. James also holds a Bachelor of Business Science (marketing) and Masters in Social Science (Religion). He has lectured, convened and moderated courses at UCT’s School of Management Studies, UCT’s Graduate School of Business, Henley Business School, Vega, Red & Yellow, GetSmarter and Educate24. James has published research in both local and international journals and co-edited Marketing in South Africa, which was published by Van Schaik Publishers in 2017.


  • 2013–present
    Head of Projects, UCT Liberty Institute , University of Cape Town


  • 2017 
    UCT , PHD (Business Science)
  • 2014 
    UCT , Masters (Religious studies)
  • 2001 
    UCT , B.Bus Sc