Jean-François Outreville is Professor at the School of Wine and Spirits Business, Burgundy School of Business, Dijon, France. Projects: "Culture, perceived risk and consumer behavior," "The Economics of Cider," "Financial Education." Networking: The GREC (Groupe de Recherche sur l'Economie du Cidre) (Group of Researchers on the Economics of Cider) had its First International Workshop on the Economics of Cider at the Burgundy School of Business in May 2018.