Jennifer R. Whitson

Jennifer Whitson is a sociologist who researches the secret life of software, the people who make it, and how both change our daily lives. Her current projects centre on digital media incubators, indie game makers, and on the surveillance implications of data-driven design, respectively

She's particularly interested in the shifting production models of the global game industry, and tracing how risk management practices, data mining, and digital distribution shape developers' creative work and the larger cultural role of games.

The design, deployment, and use of communication software is shaped by economic, social, technological and political concerns, which then create certain constraints and affordances in how people can use these technologies. For example, her work on gamification traces how governance and control are designed into games, smartphones, and websites, and how playful rationalities are used to shape user behaviour and thus govern through freedom and pleasure rather than fear and risk.

Most recently, she is conducting ethnographic work inside game studios and with developer communities to learn about the struggle for new media producers to find a balance between creative work and economic sustainability, asking "In a 'sharing' community where most digital products like games are low-cost/free, how do we do what we love while still managing to pay the rent?"