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Jessica Richards

Senior Lecturer Sport Business Management, Western Sydney University

Jessica is currently a senior lecturer in Sport Management in the School of Business at Western Sydney University. Her research broadly focuses on sport management, sport marketing, event management and measuring the social impact of sport for all members of the community. She is widely published and has produced commissioned industry reports for Tennis Australia, Rugby Union Australia, various National Rugby League clubs and various Australian Football League clubs. Through her work she aims to contribute to our understanding of sport consumers, and provide sport organisations opportunities to grow and sustain their current fan base with new and innovate strategies. Her research also aims to explore the benefit of engaging with sport for all members of the community, with a focus particularly on advancing the visibility of women’s sport. She has a regular fortnightly spot on ABC Newcastle "The Drive" with Kia Handley and her research is widely circulated through various media channels such as CHOICE Magazine, ABC News, Sydney Morning Herald and The Conversation.


  • –present
    Lecturer Sport Business Management , Western Sydney University


  • 2016 
    The University of Sydney , PhD