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Associate Professor, Psychology, University of British Columbia

Jiaying Zhao is the Canada Research Chair (t2) in Behavioral Sustainability, and an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC. She received her PhD in cognitive psychology from Princeton University in 2013. She is the principal investigator of the Behavioral Sustainability Lab at UBC. Her research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behavior and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behavior, promote responsible carsharing behavior, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.


  • –present
    Assistant Professor, University of British Columbia


  • 2013 
    Princeton University, Ph.D. in psychology