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Associate Professor, Psychology, University of British Columbia

Dr. Jiaying Zhao is the Canada Research Chair in Behavioral Sustainability, and an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC. She received her PhD in cognitive psychology from Princeton University in 2013. She is the principal investigator of the Behavioral Sustainability Lab at UBC. Her research uses psychological principles to design behavioral solutions to address financial and environmental sustainability challenges.


  • –present
    Assistant Professor, University of British Columbia


  • 2013 
    Princeton University, Ph.D. in psychology