Joseph Devlin

Joe started in AI but found himself more interested in how the human mind works. After training in brain imaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language before taking up posts as Head of Experimental Psychology and then Vice-Dean (Innovation & Enterprise) at UCL. Joe’s research now focuses on how organisations can effectively use neuroscience to better understand consumer decision making, improve their products and services, and enhance audience engagement. He has collaborated with various corporate partners include Audible, Vue cinemas, Finecast, the rail industry, and Encore Tickets and his research has been featured in CNN, the BBC and the Times, among others. Joe has published >80 scientific articles in international journals.