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Assistant Professor of Marketing, West Virginia University

Dr. Givi’s research focuses on consumer behavior, consumer psychology, and judgment and decision making. In particular, he studies how and why consumers err when gift giving, the biases that emerge when consumers forecast what will occur in the future, and how consumers perceive probability. His research has been published in the Journal of Consumer Psychology, Journal of Business Research, Journal of the Association for Consumer Research, Psychology & Marketing, European Journal of Marketing, Journal of Experimental Social Psychology, and Current Directions in Psychological Science. He has presented his work at the annual meetings of the Association for Consumer Research and the Society for Judgment and Decision Making.


  • –present
    Assistant Professor of Marketing, West Virginia University
  • Morgantown, West Virginia, U.S.
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