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Professor of Marketing, University of Stirling

Julie's research considers consumption behaviour associated with consumer socialisation and periods of transition. She has published widely in the areas of families and family decision making as well as on the consumer behaviour of children and adolescents, including the high-school prom. Media, advertising and gender have also featured in past research studies.

Julie has an MA from Edinburgh University and a PhD from Napier University which sought to understand how social factors affected the expectations of women using the maternity provision. She has subsequently researched consumer behaviour in relation to children, adolescents and the family. Before arriving at the University of Stirling in 2005, she worked at Southampton Business School for six years and Bristol Business School for four years.


  • –present
    Professor of Marketing, University of Stirling