Professor of Marketing and Behavioural Science, University of British Columbia

Kate White is Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia, Canada. She holds a professorship in Consumer Insights, Prosocial Consumption, and Sustainability and is Academic Director of the Dhillon Centre for Business Ethics. Kate teaches courses in consumer behaviour, consumer insights, and sustainability marketing at the undergraduate, graduate, and executive levels. Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours.

Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. Kate has consulted on various behaviour-change projects with clients such as The City of Calgary, Health Canada, BC Women’s Hospital, My Sustainable Canada, BC Hydro, Big Rock Brewery, The United Way, the SPCA, and Celgene Health Care. Kate’s industry collaborations tend to focus on uncovering behavioural insights and shifting people towards various types of positive behaviour change


  • 2018–2019
    Academic Director, Dhillon Centre for Ethics
  • 2015–2019
    Professor, Marketing and Behavioural Science, UBC-Sauder School
  • 2011–2015
    Associate Professor, Marketing and Behavioural Science, UBC-Sauder School


Royal Society of Canada, Killam Research Scholar