Leonie Rutherford (PhD, Australian National University) is a Senior Lecturer in the School of Communication and Creative Arts, Deakin University. She is a specialist in media studies, with a particular focus on children and youth. Her current ARC Discovery grant explores the influence of marketing communications on children’s health and environmental education, and her previous ARC Linkage project used the Longitudinal Study of Australian Children to investigate the educational and well-being outcomes associated with Australian children’s media use. Her publications include a major government report on the influences of media on children (ACMA, Media and Communications in Australian Families, 2007) and a special report on Young Children and Media for the Australian Alliance of Children and Youth (ARACY 2010). She consults on media issues for the Raising Children Network.