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Senior Lecturer in Sociology, The Open University

Liz McFall is Senior Lecturer in Sociology and research lead for Digital Participation at the Open University in the UK. She is currently researching how the convergences surrounding digital disruption and the current global wave of health care reforms are forging new roles for states, insurance markets and marketing. She co-edited Markets and the Arts of Attachment with Franck Cochoy and Joe Deville and is author of Devising Consumption: cultural economies of insurance, credit and spending (Routledge, 2014) and Advertising: a cultural economy (2004). She is Editor-in-Chief of the Journal of Cultural Economy


  • –present
    Head of Sociology, The Open University


  • 2001 
    Open University, PhD Sociology
  • 1991 
    Strathclyde University, MSc Information Management
  • 1987 
    Queen Margaret College, BA Communication Studies


  • 2014
    Devising consumption: cultural economies of insurance, credit and spending, Routledge
  • 2011
    A Good Average Man: calculation and the limits of statistics in enrolling insurance customers, Sociological Review
  • 2010
    Pragmatics and Politics, Journal of Cultural Economy
  • 2009
    Devices and desires: how useful is the 'new' new economic sociology of market attachment? , Sociology Compass
  • 2009
    The Agencement of Industrial Branch Life Assurance, Journal of Cultural Economy

Grants and Contracts

  • 2011
    Market Encounters
    Funding Source:
    British Academy