Lizette Diedericks

Dr Lizette Diedericks, a lecturer in the Department of Consumer and Food Sciences at the University of Pretoria, holds a PhD in consumer science, specialising in clothing management. Within her teaching role, Dr. Diedericks instructs undergraduate courses covering clothing construction, textiles, and fashion history. Simultaneously, she supervises postgraduate students pursuing studies in consumer science. Her doctoral research delved into the correlation between personal values, store image, and subsequent store choice. Her present research initiatives revolve around exploring the sensory dimensions inherent in clothing and textiles, aiming to understand how clothing enhances consumer well-being. In this interdisciplinary research, she has a longstanding relationship and collaboration with the Department of Occupational Therapy at the University of Pretoria.