Postdoctoral Research Fellow, University of Tasmania

Mai Frandsen, Ph.D, is a postdoctoral research fellow with the Faculty of Health, University of Tasmania. In 2014 she was awarded a 3-year joint University of Tasmania and Cancer Council Tasmania postdoctoral research fellowship to conduct research into reducing the impact of tobacco smoking. Specifically Mai is interested in developing more effective intervention strategies for helping pregnant smokers to quit, so to facilitate a smoke free start for every baby. To this end, one of Mai’s most interesting projects has been the 'Supporting Expectant Mothers to Quit' study which sought to determine whether incentivising the partners of pregnant smokers, as well as the smoker themselves, increased the women’s chance of successfully quitting. In other words, could you pay partners to be better quit buddies. The results of this interesting study will be published in early 2018.
Mai’s other research interests include: health behaviour change, perinatal health, health promotion, risk perception and disaster preparedness. Above all else, Mai is deeply passionate about effectively translating research into practice. One of the first steps of this often long and arduous journey is effectively communicating science.
Mai has published her work in over 30 academic journals, book chapters and conference publications, and has presented her work to international audiences including at the International Conference on the Treatment of Addictive Behaviors (Denmark, 2016), the Global Forum on Nicotine (Poland, 2016), and the Society for Research on Nicotine and Tobacco (Italy, 2017).
Mai is also an extremely proud wife, mother and hobby-farmer.


  • –present
    Faculty of Health Post Doctoral Research Fellow, University of Tasmania


  • 2012 
    University of Tasmania, PhD (Psychology)

Research Areas

  • Natural Hazards (040604)
  • Psychology (1701)
  • Medical And Health Sciences (11)
  • Health Promotion (111712)