Reader and Director of the Centre for Digital Business, University of Salford

I have significant experience gained working on varied digital research projects which have explored the commercial and societal implications of technological change. My current research agenda focuses upon young people and digital media, exploring their behaviour in virtual spaces, their roles as ‘prosumers’ in social networking sites, the extensive media hubs that now surround even very young children and understanding the potential consequences of this digital saturation.

My main teaching focus is upon the role of digital technologies in the business setting specialises in the convergence of the ‘real’ and digital worlds and the social influences of technology.

Experience

  • –present
    Reader and Director of the Centre for Digital Business, University of Salford

Professional Memberships

  • UKAIS (UK Association of Information Systems)
  • BAM (Business and Management Association
  • BCS (The British Computer Society)