Martin started his academic journey at the University of Cologne where he received his doctoral degree in 2001. He directed and taught open enrolment and customized executive programs for clients such as Axel Springer, Bosch, Coca-Cola, ThyssenKrupp, Siemens, MAN, Schneider Electric, Orange, Areas and Canal+. His extensive teaching experience also covers Executive MBA programs (Leveraging Technology for Strategic Innovation, Dynamics of Strategy, Entrepreneurship), full-time MBA programs (Strategic Innovation and Creativity, Dynamics of Strategy), and Master in Management programs (Strategic Management, The Lean Start-up Methodology). He is on the board of directors of the non-for-profit The Case Centre, and teaches case writing and case teaching at academic institutions like INSEAD, National University of Singapore, Babson College, and IE. His book "The fine art of success" looks at contemporary artists and what managers can learn from them.
Martin's area of expertise lies in corporate acceleration, start-up incubation and acceleration, strategic innovation, competitive strategy, and organizational creativity. Martin's current research interests focus on how large corporates and start-ups can collaborate, the relationship between arts and business, business strategy in technology markets, and strategic and technology-enabled innovation. Martin's recent publications have appeared in California Management Review, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. Martin has written book chapters on competitive strategy, strategic innovation, core competencies and environmental management and case studies on various topics and companies. In 2008 he won in the EFMD case writing competition. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events.