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Assistant Professor of Marketing Analytics, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management, F-59000 Lille, France, IÉSEG School of Management

Dr. Meire teaches several courses in the advanced MSc in Big Data Analytics program, including Business Reporting Tools, Open Source programming and Social Media Analytics. Furthermore, he teaches courses at both the bachelor and master level of the Grande Ecole program. His courses mainly relate to business analytics, social media analytics and customer service.

He has published in leading international peer-reviewed journals related to marketing (Journal of Marketing) and information systems (Decision Support Systems) and has presented on various international conferences. Likewise, his research focuses on the intersect of marketing analytics, marketing modeling and information systems, with special research interest in the business value of social media, the dynamics of user generated content and analytical CRM.


  • –present
    Assistant Professor of Marketing Analytics, IÉSEG School of Management


  • 2018 
    Ghent University, PhD in Marketing