Maud Van den Broeke is an Associate Professor and Track Coordinator in the Operations and Supply Chain Management Department at IÉSEG School of Management (LEM-CNRS 9221, France). She has a strong background in product, platform and process design, exibility, and co-creation. She has expertise with both analytical optimization models, heuristics and data analytics. She obtained her PhD in 2016 from KU Leuven and Vlerick Business School (Belgium). She was a laureate of the Franz Edelman Award 2017 for Achievements in Operations Research and Management Sciences.