Michael ’t Sas-Rolfes is a doctoral researcher at the University of Oxford and a fellow of the Oxford Martin Programme on the Illegal Wildlife Trade. His earlier academic background includes a Bachelors in Business Economics and two MSc degrees, in Environmental Resource Economics (UCL) and Biodiversity Conservation and Management (Oxford). He has specialist knowledge of the application of economic analysis and business principles to the biodiversity conservation sector, and has conducted detailed work and analysis on wildlife trade issues (especially relating to rhinos, big cats, elephants and bears) for more than two decades. He has also worked on innovative approaches to financing and managing both public and private protected areas, especially in his home country of South Africa. Michael serves on two IUCN specialist groups, namely the Sustainable Use and Livelihoods Group (SULi) and the Species Survival Commission’s African Rhino Specialist Group.