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Associate Professor, Marketing, Western University

Miranda Goode is an Associate Professor of Marketing at the Ivey Business School. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, experiential consumption, and new products. Her research has been awarded over $700,000 in external funding and is published in top journals including, Journal of Marketing Research, Journal of Consumer Psychology, Science, Current Directions in Psychological Science, Psych & Marketing. The New York Times, Boston Globe, The Star Tribune, CBC Radio, Global News among other popular media outlets have also showcased Dr. Goode's research.


  • –present
    Associate Professor, Western University


  • 2008 
    Ivey Business School, Marketing