Nacima Ourahmoune

Professeur Associé / Chercheur/ Consultant en marketing et culture de consommation, Kedge Business School

Dr. Nacima Ourahmoune currently works at the Marketing and Consumer Culture department, Kedge Business School. Nacima graduated from Sciences Po Aix, HEC Paris Grande Ecole and is Doctor ESSEC Bs. Nacima's research deals with sociocultural marketing including branding and consumer behavior in established and emerging markets. Her work often involves the politics of body, gender, and race across various contexts and sectors (fashion, luxury, tourism, collaborative consumption, ...). Her current interest relates women and business/ diversity policy and transformative approaches. Methods used involve a wide range of qualitative studies including semiotics and ethnography. Her worked appeared in Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets and Cultures, Journal of MacroMarketing, Journal of Consumer Behavior among others. Nacima is a regular speaker at top tier international academic and professional conferences.


  • –present
    Professeur Associé en marketing et culture de consommation, Kedge Business School


  • 2011 
    ESSEC/ IAE Aix en Provence, Doctorat en management