Nada Elnahla has an interdisciplinary background with a Ph.D. in Management/Marketing from Carleton University (2021) and a Ph.D. in Comparative Literature from Cairo University (2012). She also has diplomas in classical piano performance, and work experience in academia and international arts organizations. Her research interests include marketing, surveillance in the retail sector, disposal, narratology, consumer behaviour, marketing history, and the impact of COVID-19 on retail workers and consumers.