Natalie Coulter is an Associate Professor at York University and Director of the Institute for Digital Literacies (IRDL) at York University. She co-edited Youth Mediations and Affective Relations, with Susan Driver (2019, Palgrave Macmillan). Her book Tweening the Girl: The Crystallization of the Tween Market was published in 2014 (Peter Lang). She has published in the Journal of Consumer Culture, Canadian Journal of Communication, Journal of Children and Media, Popular Communication and Jeunesse. She is a founding member of the Association for Research on the Cultures of Young People (ARCYP).