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Nives Zubcevic-Basic

Director, Master of Marketing, Swinburne University of Technology

Dr Nives Zubcevic-Basic is a Senior Lecturer and Director of the Master of Marketing in the Faculty of Business and Law at Swinburne University of Technology. Nives has a background in marketing communication research, specifically looking at concepts of body image and perceptions of attractiveness and mental health with implications for advertising, self-evaluation and product choice. She also has a strong interest in consumer neuroscience and uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.


  • –present
    Lecturer, Swinburne University
  • –present
    Director, Master of Marketing, Swinburne University
  • 2010–2011
    Director of the Monash Marketing International Study Program, Monash University
  • 2005–2011
    Associate Lecturer and Behavioural Laboratory Specialist, Monash University


    Monash University, PhD
    Monash University, Graduate Certificate in Higher Education
    Monash University, Bachelor of Business Honours, first class
    Monash University, Bachelor of Psychology, Marketing and Management

Research Areas

  • Marketing (1505)
  • Marketing Communications (150502)
  • Psychology (1701)
  • Consumption And Everyday Life (200203)
  • Culture, Gender, Sexuality (200205)


2010 Deputy Vice-Chancellor (Education) Award 2008 Dean’s Award for Teaching Excellence2006 Golden Key Scholarship