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Provost Professor of Psychology and Marketing and co-director of the Dornsife Mind & Society Center, USC Dornsife College of Letters, Arts and Sciences

Dr. Schwarz's research interests focus on human judgment and decision making, in particular the socially situated and embodied nature of cognition, the interplay of feeling and thinking, and the implications of basic cognitive and communicative processes for public opinion, consumer behavior and social science research. Select publications are available at his personal webpage.

Dr. Schwarz received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a “Habilitation” in psychology from the University of Heidelberg, Germany (1986). Prior to joining USC, he was the Charles Horton Cooley Collegiate Professor of Psychology at the University of Michigan (1993-2013), where he also held appointments in the Institute for Social Research and and the Ross School of Business. He previously taught psychology at the University of Heidelberg, Germany (1981-1992) and served as Scientific Director of ZUMA (1987-1992), an interdisciplinary social science research center.


  • 2014–present
    Provost Professor of Psychology and Marketing, University of Southern California
  • 1993–2013
    Charles Horton Cooley Collegiate Professor of Psychology, Business, and Social Research, University of Michigan
  • 1981–1992
    Assistant Professor to Privatdozent, University of Heidelberg
  • 1987–1992
    Scientific Director, ZUMA - Center for Surveys, Methods, and Analysis


  • 1986 
    University of Heidelberg, Germany, Dr. phil. habil. (Habilitation)
  • 1980 
    University of Mannheim, Germany, Dr. phil.
  • 1977 
    University of Mannheim, Germany, Dipl.-Soz.


Elected to the American Academy of Arts and Sciences and the German National Academy of Science. Distinguished scientific contribution awards from the Society for Personality and Social Psychology, Society for Consumer Psychology, German Psychological Society, American Psychological Association and European Federation of Psychologists' Societies, American Association for Public Opinion Research, and others.