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Olaya Moldes Andrés

Lecturer in Marketing, Cardiff University

I have a PhD in Social Psychology (University of Sussex), a MRes in Research Methods in Psychology (University of Sussex), a MSc in Management and Entrepreneurship (University of Sussex), and a BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid). I also did a year abroad as an exchange student at the University of Ottawa (2006-2007) and the University of Sussex (2008-2009). I have been a lecturer in marketing at De Montfort University, a visiting lecturer at the University of Brighton, and an associate tutor and module leader at the University of Sussex (School of Psychology and School of Business).

My primary research focus is on the impact of consumption and consumer-oriented environments on individual and societal well-being.

Before embracing in a career in academia, I worked as a Marketing Manager for Hewlett Packard and gained extensive experience in direct marketing as a product promoter for brands such as Samsung or Kodak. I also worked as a communication assistant at a United Nations' conference.


  • –present
    Lecturer in Marketing, Cardiff University


  • 2018 
    University of Sussex, PhD in Psychology