Olivier Sibai

Lecturer in Marketing at Birkbeck, University of London. He has a particular interest in disharmony on the market place with research projects on deviance in consumer collectives, governance of online communities, marginal consumer practices, market-based solutions to peace making, polarizing brands. While Olivier is interested in various methodologies and approaches to research, he conducts mainly interpretivist research, with a particular focus on ethnographic methods.

Olivier collaborates closely with the Scrutinizers, an online research group of strongly driven early career researchers.