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P. David Marshall

Emeritus professor, Deakin University

Professor Marshall is the world-leading scholar in the study of public personality systems which includes political, economic and cultural leadership and celebrity culture. Along with many articles and book chapters, Professor Marshall’s books include Persona Studies: An Introduction (2020), Advertising and Promotional Cultures: Case Histories (Palgrave, 2018), Celebrity and Power (Minnesota, 2nd edition 2014), Celebrity Persona Pandemic (Minnesota, 2016), New Media Cultures (Oxford Arnold, 2004), Web Theory (2003) and Fame Games (Cambridge, 2000). His edited or co-edited books include A Companion to Celebrity (Blackwell-Wiley, 2016), Contemporary Publics (Palgrave, 2016), and The Celebrity Culture Reader (Routledge, 2006). His current research has focussed on the concept of persona and the now associated sub-field of Persona Studies which investigates the strategic construction of the public display of the self, both in its online forms and in other transforming contexts. His forthcoming research and publications include: the General Editor of the 6-volume Cultural History of Fame (for Bloomsbury Academic), the co-authored Roots Revisited: A Hometown Study, and the future book Emotion in Online Culture (McGill Queens University Press). His expertise has led to interviews published in many newspapers including the New York Times, Globe and Mail and the Sydney Morning Herald as well as appearances on other legacy media including the BBC, CNN, Fox News, the ABC and many other media and online outlets around the world.


  • 2009–present
    Professor and Personal Chair in New Media, Communication and Cultural Studies, Deakin University
  • 2007–2009
    Professor and Head of the School of Social Sciences and Communication, University of Wollongong
  • 2001–2008
    Professor and Department Chair in Communication Studies, Northeastern University
  • 1993–2000
    Lecturer/Senior Lecturer in Screen Studies, University of Queensland


  • 1993 
    McGill University , Ph. D.
  • 1986 
    Simon Fraser University, MA
  • 1981 
    University of Western Ontario, Hon. BA


  • 2020
    Persona Studies: An Introduction, Wiley Blackwell
  • 2020
    Celebrity, Politics and New Media: An Essay on the Implications of Pandemic Fame and Persona, International Journal of Politics, Culture and Society
  • 2016
    Political Persona 2016: An Introduction, Persona Studies
  • 2016
    Celebrity Persona Pandemic, University of Minnesota Press
  • 2016
    Contemporary Publics: Shifting Boundaries in New Media, Technology and Culture, Palgrave Macmillan
  • 2016
    A Companion To Celebrity, Wiley Blackwell
  • 2015
    Persona Studies: mapping the proliferation of the public self, Journalism. 15(2), pp. 153-170
  • 2015
    Understanding the emerging contemporary public intellectual: Online academic persona and the conversation , Media International Australia
  • 2015
    Monitoring Persona: mediatized identity and the edited public self, , Frame: Journal of Literary Studies. 28.1 May: 115-133
  • 2014
    Celebrity and Power: Fame in Contemporary Culture , University of Minnesota Press
  • 2012
    The Academic Online: Constructing Persona through the World Wide Web, First Monday. 17:9, 3 September
  • 2010
    The Specular Economy: Celebrity, two-way mirrors and the personalization of renown, Society. Vol. 47:6, November, pp. 498-502
  • 2010
    The promotion and presentation of the self: celebrity as marker of presentational media, , Celebrity Studies, Vol.1: 1, March, pp. 35-48
  • 2006
    The Celebrity Culture Reader, Routledege
  • 2004
    New Media Cultures, Hodder Arnold
  • 2003
    Web Theory, Routledge