Patricia Rossi

I am an Associate Professor of Marketing at SKEMA Business School. I find fascinating to investigate and understand how people behave as consumers. My research interests include artificial intelligence, decision making, sustainable marketing, and sensory marketing. My research has been published in the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, International Journal of Adverstising, Journal of Retailing and Customer Services, International Journal of Consumer Studies, among other journals.