Pattanapong is a Lecturer (Assistant Professor) in Data Analytics & Economics at Keele Business School, Keele University. His research interests are Rural Enterprise, Small Business Economics, Spatial disparities in SME productivity, Economics of Digitalisation, Economics of Innovation, Economics of Entrepreneurship, Edible Insects as food and feed, Food Security, and Agricultural and Food Economics. He is an Associate Editor of the International Journal of Entrepreneurship and Innovation