Paul Slovic is a professor of psychology at the University of Oregon and a founder and President of Decision Research. He holds a B.A. from Stanford University (1959) and an M.A (1962) and Ph.D. (1964) from the University of Michigan.He studies human judgment, decision making, and the psychology of risk. With colleagues worldwide, he has developed methods to describe risk perceptions and measure their impacts on individuals and society. He is a past President of the Society for Risk Analysis and in 1991 received its Distinguished Contribution Award. In 1993 he received the Distinguished Scientific Contribution Award from the American Psychological Association.