Peter Drinkwater is CEO of Cowlick Entertainment Group, Film Grit and marketing research agencies Screen Audience Research Australia (SARA) and House of Brand. Along with his 20 staff, Peter is involved in Executive Producing, investment, marketing, researching and distributing brands and content in Australia and internationally. He believes in the value of a stronger marketing and research orientation in the screen industry and is a founding member of think tank ScreenFutures.