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Professor of Marketing, Texas State University

Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University) is a Professor of Marketing at Texas State University. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Management, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography. He is Past President of the American Marketing Association's Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many other leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the CERS Centre for Relationship Marketing and Service Management at the Department of Marketing, Hanken School of Economics, Finland. Recently, he founded the nonprofit organization ServCollab for "Serving Humanity Through Collaboration."


  • –present
    Professor and Chair, Texas State University


  • 1980 
    Arizona State University, Ph.D. Marketing