Renée Richardson Gosline

Renée Richardson Gosline is the Zenon Zannetos 1955 Career Development Assistant Professor of Marketing in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and an MIT “Iron Professor.”

Professor Gosline's primary interest is in how social structure affects decision-making. Her research falls into two main streams: 1) How status-based associations bias choice and performance, and, 2) How technology affects choice and behavior. In order to address these issues rigorously, she employs experimental methodology, both in the field and laboratory. Her findings are primarily applied to issues of Consumer Behavior, Brand Strategy, and Leadership.

Prior to academia, Professor Gosline was a Marketing practitioner at LVMH Moet Hennessy and Leo Burnett. She received her undergraduate and graduate education at Harvard University, including a Doctorate from the Harvard Business School.