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Professor of Economics and Chair of Behavioural Business Lab, RMIT University

I am a professor of economics at RMIT University and the chair of its Behavioural Business Lab there. I have taught and researched at several universities in Europe, Asia, Australia and America. My research is generally about how people make decisions in social and strategic situations. I am particular interested in the effects of culture and religion on choice, and how people's interactions are shaped by computer mediation such as social media and virtual worlds.


  • –present
    Professor of Economics, RMIT University
  • 2003–2014
    Associate professor, University of Nottingham
  • 1996–2003
    Assistant professor, University of Nottingham


  • 1997 
    University of East Anglia, PhD in Economics
  • 1992 
    University of East Anglia, MA in Economics
  • 1991 
    University of Surrey, BSc (Hons) in Economics and Sociology

Research Areas

  • Experimental Economics (140206)