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Associate Professor of Marketing, University of the Sunshine Coast

Rory Mulcahy is an Associate Professor at UniSC the School of Business and Creative Industries. His research focuses on topics such as consumer vulnerability, emotions, technology, and sustainability. He has collaborated with various organisations, including government, NGO's, and start-ups. He has published his works in various journals, including Journal of Service Research, European Journal of Marketing, and Industrial Marketing Management, among others.


  • –present
    Lecturer of Marketing , University of the Sunshine Coast


  • 2015 
    Queensland University of Technology, PhD