Ph.D. Student in Marketing, University of Cincinnati

Ruth's research interests include consumer welfare and marketing linguistics. For instance, her research on choice architecture and consumer welfare, published in the Journal of Marketing Research, shows that encouraging people to articulate their preferences before choosing can help debias defaults effects. In a separate stream, her work on the sound patterns of top brand names, published in Marketing Letters, shows that sound symbolism may be one factor contributing to brand performance in the marketplace. Ruth's dissertation investigates methods for helping people make better decisions by debiasing consumer behaviors rooted in reference dependence.