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Assistant Professor in Marketing, Trinity College Dublin

Assistant Professor of Marketing and Strategy in Trinity Business School, Trinity College Dublin.

Research interests are focused on strategic social marketing, and on the interrelationship between ethics and marketing practice. Ongoing research projects include consumption and risk perception, consumer data privacy, and strategic social marketing. Work has been published in the Journal of Marketing Management, Journal of Business Strategy and Irish Marketing Review.


  • 2014–2019
    Assistant Professor, Trinity College Dublin