I am interested in how marketing impacts society. My research investigates the influence of history, power and social mechanisms on how marketing systems operate. I also study the consequences of marketing systems in terms of fairness, quality of life and environmental sustainability for the stakeholders involved. My professional experience is in product and brand marketing. I lecture Marketing and Strategy subjects at the undergraduate and postgraduate level.
Lecturer, School of Business, Western Sydney University
University of New South Wales, PhD
University of New South Wales, Masters of Marketing
University of Newcastle, Bachelor of Business
When the Commons call “Enough”, Does Marketing Have an Answer?, Journal of Macromarketing
Iceland: how social mechanisms drove the financial collapse & why it’s a wicked problem, Journal of Social Marketing
Perceptions of others, mindfulness, and brand experience in retail service setting, Journal of Retailing and Consumer Services