Lecturer, School of Business, Western Sydney University

I am interested in how marketing impacts society. My research investigates the influence of history, power and social mechanisms on how marketing systems operate. I also study the consequences of marketing systems in terms of fairness, quality of life and environmental sustainability for the stakeholders involved. My professional experience is in product and brand marketing. I lecture Marketing and Strategy subjects at the undergraduate and postgraduate level.


  • –present
    Lecturer, School of Business, Western Sydney University


  • 2016 
    University of New South Wales, PhD
  • 2011 
    University of New South Wales, Masters of Marketing
  • 2006 
    University of Newcastle, Bachelor of Business


  • 2017
    When the Commons call “Enough”, Does Marketing Have an Answer?, Journal of Macromarketing
  • 2017
    Iceland: how social mechanisms drove the financial collapse & why it’s a wicked problem, Journal of Social Marketing
  • 2016
    Perceptions of others, mindfulness, and brand experience in retail service setting, Journal of Retailing and Consumer Services
  • Sydney, Australia
  • Article Feed
  • sarah.duffy@westernsydney.edu.au
  • Joined