Sharon Crost is an Associate Professor and Digital and Social Media Strategy Advisor, helping businesses develop integrated go-to market results, and sharing knowledge with executives and masters students. Sharon’s particular area of interest is using social networks, social analytics and applied technology for a sustainable society.
Sharon has over 15 years experience leading digital marketing strategy in innovative high-tech, start-up and non-profit organizations. Her experience spans from cryptocurrency, blockchain and the internet of things (IoT) to film, tourism, agriculture and social change. Her results were awarded with the Information Technology Services Marketing Association’s Gold Award for excellence in social media marketing and she was selected as a US Top 25 B2B Digital Marketer in 2012 and 2013.
Sharon holds an MBA from University of Colorado and spends several weeks each year teaching international masters students as an associate lecturer for the Grenoble Ecole de Management in France. She is currently based out of California.