Shasha Lu

Her research interests are in the areas of Artificial empathy, Digital marketing, Visual content/product design and optimization, Marketing innovation in data-rich environments, and Unstructured data analytics in business. Her research has been published in leading journals in marketing, such as Marketing Science and Journal of Marketing Research. Shasha is serving as an ad-hoc reviewer for Marketing Science, Journal of Marketing, Journal of Marketing Research, Customer Needs and Solutions, and California Management Review.
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