Dr Sian Rees is an Associate Professor at Swansea University specialising in public relations, marketing and branding. She is Head of the Media & Communications academic department and Programme Director for the MA Communication, Media Practice & PR.
During her London-based industry career Sian worked for Haymarket Publishing as Publishing Director for the Stuff and What Hi-Fi? Group of magazines and was managing director of her own marketing and PR consultancy. Industry experience has included developing and implementing strategic PR and brand marketing campaigns for FMCG, retail, entertainment, medical, education and technology sectors. Sian researches and writes academically on authenticity in communications and branding in the digital media age.