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Spencer M. Ross

Associate Professor of Marketing, UMass Lowell

Dr. Spencer M. Ross is Associate Professor of Marketing at the University of Massachusetts Lowell. His dual research interests focus on consumer engagement with digital marketing innovations and on the intersection of marketing and society. In the digital marketing context, Dr. Ross's research focuses on the consumer-based brand value on social media platforms and consumer experience with holographic consumption and other digital innovations such as mixed reality. Dr. Ross has also published work in the European Journal of Marketing on consumer dispositions toward prosocial consumption versus self-interest, in the Journal of Business research on materialism, in the Journal of Public Policy & Marketing on consumer mindfulness, in the Journal of Consumer Affairs on consumer vulnerability in small-dollar credit lending. He is also an editorial review board member of the Journal of Marketing Analytics. Currently, Dr. Ross is working on research bridging both research interests, looking at how the transformation to a cashless society influences consumers' charitable donation behaviors and how consumers process blockchain-derived product sustainability information in their decision-making. He is also a specialty coffee enthusiast and has lectured at the SCA Coffee Expo on consumer (indifference to) coffee sustainability. Dr. Ross earned a Ph.D. from the Isenberg School of Management at UMass Amherst, his MBA from St. John's University, and his BA from McGill University.


  • 2022–present
    Associate Professor of Marketing, University of Massachusetts Lowell
  • 2015–2022
    Assistant Professor of Marketing, University of Massachusetts Lowell
  • 2014–2015
    Visiting Assistant Professor, Suffolk University
  • 2013–2014
    Visiting Assistant Professor, Simmons College


  • 2013 
    University of Massachusetts Amherst, Ph.D.
  • 2008 
    St. John's University, MBA
  • 2004 
    Political Science, BA

Professional Memberships

  • American Marketing Association
  • Academy of Marketing Science
  • Association for Consumer Research