Adjunct Associate Professor, University of Hull

Stephan Dahl is Adjunct Associate Professor at James Cook University and co-founder of The Quinta Project social enterprise. Before joining academia, he has worked in media, media management, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain.
His research interests include social marketing, marketing ethics, online/social media marketing and he has published widely in national and international journals.

He is the author of a Social Media Marketing: Theories and Applications (Sage, December 2017, 2nd Edition) and co-author of books on Social Marketing (Pearson, 2013) and Marketing Communication (Routledge, 2014) and Marketing Ethics & Society (Sage, 2015) amongst others.


  • –present
    Adjunct Associate Professor, James Cook University


  • 2005 
    Luton, PhD (Marketing)