Research Fellow, University of Reading

Sunila has strong research, teaching and management skills, combined with an international perspective having worked in Southeast Asia, the UK and Saudi Arabia. She has conducted research in the interdisciplinary technology/business space for more than a decade. This has included EU, NESTA and RCUK funded work. She has substantial expertise in the field of business models; winning a recent prestigious award from the EPSRC as part of a multi-disciplinary initiative called New Economic Models in the Digital Economy (NEMODE). In her work, she has collaborated with global engineering and design consultancies, leading EU technology, media, and infrastructure companies and with universities, internationally, in China, India and Sweden. In addition, Sunila has industry experience in strategy analysis, development and deployment for international telecommunications and global FMCG companies. She has worked with two international "dotcom" businesses, and has held a regional executive management role for one of the then "big five" global consultancies, thus having experience of business models at varying stages of maturity. More recently, her work has been related to the sustainability agenda vis a vis business models, an interest she has had since her engagement with the EPSRC-supported Ecocit Network (wwwf.imperial.ac.uk/business-school/research/innovation.../ecocit/ ) in 2008.

Experience

  • –present
    Research Fellow, University of Reading