Susan L Sokolowski, PhD is the Founding Director and Associate Professor of the Sports Product Design Graduate Program, at the University of Oregon. She has over 25 years of performance sporting goods experience, working cross-functionally between footwear, apparel and equipment in creative and strategic roles. Her work is holistic in nature, where consideration of the athlete's body form, performance, psychology, sport, materials and styling are addressed to develop game-changing innovation solutions. She is specifically focused on issues surrounding design of products for special populations, including women and disabled athletes. Susan has been recognized internationally for her achievements in design and innovation, including over 40 utility patents, awards from Nike, the United States Olympic Committee and Volvo. A motivational coach and mentor, Susan is committed to inspiring students in product design, development and business. Susan is a graduate of the University of Minnesota (PhD), Cornell University (MA) and the Fashion Institute of Technology (BFA).